Real Estate Instagram Marketing Playbook to Get Started Today

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Close More Clients with Instagram Marketing for Real Estate

Close More Clients with Instagram Marketing for Real Estate

Social Media Marketing
# October 1, 2025
# 469 Views

It’s that time when people have started to consider Instagram for purposes beyond just a platform for sharing pretty pictures. Many businesses have started using it for marketing, and the results are just impressive. If you want to quit Instagram because your screen time keeps increasing, don’t hit that log-out button until you read this.

We have a plan for you.

Real estate agents are tired of outdated marketing techniques. They are always on the lookout for opportunities that open doors for new clients. Instagram is a platform with relatively low competition for real estate marketing compared to other platforms. It is the right time to use Instagram marketing for real estate and close more clients. We have prepared an Instagram playbook for real estate that can guide real estate agents in starting from scratch and closing their first client on the platform.

Optimize Instagram Profile for Client Conversion

The good thing is that real estate agents don’t need to create a new profile for it. They can use their personal profile by optimizing it for their business. Personal profiles build credibility and present you as a trusted agent.

These are some core elements that should be optimized in the first place:

Write a bio specific to your niche.

Add your location.

Add compelling CTA.

Use branded highlights for listings, tips, sold, and testimonials. You can upload images and short videos to feature in these highlights.

Another important aspect of your profile is that small icon that users often try to zoom in on or expand. Upload a clear profile picture, preferably taken at a nearby famous landmark, to connect with your local audience.

Use Stories to Add Weight to Every Property

Instagram marketing for real estate doesn’t take much time to be ready for business promotions. Just updating basic information, you’re all set to start posting. It is where real estate agents need to use their creative flair. Start with property listings that are unique and appealing to clients. You should go the extra mile to be as creative as possible. Narrate stories with your property listings to boost engagement and increase your profile’s reach.

Stories can range from a trending meme to humorous captions. Start with walkthrough reels with narration. For example, “Imagine waking up to this scenic view.” Upload before-and-after carousels to showcase the efforts you made to renovate the property. Real estate agents can add a few words in the caption to highlight lifestyle and luxury living. This powerful technique is suitable for other social media marketing platforms as well.

Post Instagram Reels for Better Reach

Reels are a wonderful way to start with Instagram marketing for real estate. They can help you gain more views and even go viral with your profile by posting reels relevant to trending topics.

Reels can be:

“Top 3 kitchens under $500k” reel.

15-sec client testimonial reel.

Local guide reels.

Utilize trending hashtags to increase views on your reels.

Build Authority with Informative Content

This Instagram technique remains effective in 2025. It means we cannot afford to ignore it for our real estate profile. Before launching paid campaigns, building brand authority is the best approach. A profile with only posting listings can feel boring. Content should have variations to attract every potential lead. Posting listings and trending reels is fine. To accomplish more, consider posting informative content as well.

Basic things to check before buying your first home.

Home Mortgage and Financing Tips (Carousel Posts).

Informative content to talk about your experience in the local market.

Instagram Ads to Set the Pace

Nobody hates organic leads. However, a point comes when agents must accelerate the process to allow their time and efforts to pay off. At this point, your profile is optimized and attracts local traffic. Now is the perfect time to start running paid ads for your services. However, the first important step is to convert your profile from personal to professional.

As Instagram is an easy-to-use platform, it will take you barely a minute to verify and upgrade your profile. You can now view a professional dashboard in your profile. All the paid campaigns can be managed and optimized from here.

Instagram paid ads ideas include:

Create “Just Listed” ads with local targeting.

Run “Lead Form” ads to capture buyer details.

A/B test creatives to determine which one works best: aerial video or interior tour.

The Direct Message Strategy to Book Appointments

You’re expected to receive up to 10x more engagement with paid ads. You should be prepared to deal with them and respond quickly. We suggest automating chat responses using features available for business and creator accounts. Instant replies, away messages, and frequently asked questions through the Meta Business Suite can proceed conversations without your interaction. Furthermore, you can proceed by reviewing the chat history and encouraging clients to book appointments.

Automated responses can also send appointment invitations. However, it is preferred to send a custom invitation after reviewing specific requirements. You can also offer a free consultation to drive engagement. Ask them to DM you with a message “Guide” to get your buyer’s checklist directly. Direct messages can convert warm leads from IG chat to phone/email.

Collaborate with Local Vendors

Another essential part of Instagram marketing for real estate is to collaborate with industry-specific brands and vendors. With a good profile reach, you can easily collaborate with local brands and make a lasting impression. Tag local businesses on your posts and stories to increase the likelihood of them being reshared on their social media wall. Conduct online sessions and webinars with industry partners to build a community.

Final Words

Instagram marketing for real estate is the next big thing that will bring emerging agents and realtors to the spotlight. With relatively less competition, it is the right time to start with Instagram marketing and then expand to other social platforms as well. Real estate clients are tech-savvy, and creating content that relates to them will give you an edge over other creators. Follow these techniques progressively to grow your personal brand and capture more clients.

Sounds difficult? We can understand. Real estate agents are primarily focused on their meetings and property showings. Just like other real estate clients in our portfolio, we can give your profile a massive boost with powerful real estate marketing strategies.

Contact Us Now to Book Your First Client from Instagram!

FAQs

How can Instagram be used to get more real estate clients?

Instagram enables you to showcase listings, share stories, and foster personal connections that can lead to new clients.

What type of content works best for real estate?

Reels, client testimonials, before-and-after carousels, and informative videos are the best way to get started with the Instagram market. Later on, you can create webinars and sessions for market updates.

What is an Instagram creator channel?

It is your public chat with all your followers, where you can share updates, schedule content, and ask for suggestions.

Is it necessary to run paid ads to get clients?

Not always. If your organic content is generating leads for you, you don’t need to spend heavily on paid ads. However, paid ads can significantly help with scaling a business.

Can Instagram Replace Traditional Real Estate Marketing?

It can’t replace, but surely it can complement. Instagram is a digital lead source that works best when combined with your offline marketing strategies.