Social Media Mistakes That Most Real Estate Agents Commit

News & Blogs

Home/Blogs

Home

Blogs

Real Estate Industry

Avoid These Social Media Traps & Grow Your Real Estate Business

Avoid These Social Media Traps & Grow Your Real Estate Business

Real Estate Industry
# September 15, 2025
# 469 Views

One of the most effective tools available to real estate agents today is social media. It’s where prospective customers look for ideas, peruse ideal residences, and choose whom to hire. The catch is that social media can actually drive people away rather than towards you if you’re not careful.

The reality? The same online pitfalls that cost money, waste time, and impact credibility are being embraced by a large number of real estate agents. The good news is that you can fix these errors and use social media to genuinely create connections, generate leads, and expand your company.

The most typical pitfalls to steer clear of and what to do instead are listed here.

Only listing properties is one of the most common mistakes made by agents. Regularly displaying your property is important, but you’ll quickly lose followers if you just keep chasing sales.

Social media is about building connections, not just constant sales pitches. If someone only sent you advertisements, would you still follow them?

Instead do this. Incorporate useful content into your listings, such as buyer advice, market insights, neighborhood spotlights, and even an inside look at your life as an agent. Give your audience a glimpse of the person who runs the company.

Getting Too Personal or Conversational

Although everyone has an opinion, social media is not the appropriate forum for discussing politics or disclosing every aspect of one’s private life. Posting about delicate subjects or sharing too much information can quickly turn off potential customers.

You can do this. Share aspects of your personality that people can relate to. Discuss your passion for assisting first-time buyers, your weekend family hike, or your love of local eateries. Maintain a human touch while remaining professional with your content.

Making a Post and Taking It Down

This is what social media users term as another trap. Agents who never interact but post. Social networking is a two-way street. You’re missing the whole point if you’re just posting without liking posts, responding to comments, or carrying out discussions.

In such scenarios, you can do it. Consider your social media platforms as a networking opportunity. Answer questions promptly, reply to comments, and show a sincere interest in other people’s lives. Engagement promotes trust, which in turn increases clientele.

Looking Too Busy and Unapproachable

Showing off how many deals you’re closing is exciting. However, posting about how busy you are all the time can give prospective customers the impression that you won’t have time for them.

In such situations, try this. Display your accomplishments; however, counterbalance them with information that conveys your approach. Highlight satisfied customers, show how you assist people at every turn, and let followers know that you always have time to help them along the way.

Forgetting the Ask

Surprisingly, a lot of agents never use social media to solicit business. They share quality content, post frequently, and even increase engagement, but they don’t go far enough in helping followers take a start. Without guidance, your audience might just find your posts entertaining and never consider you as their go-to agent.

To avoid it, you can include engaging calls to action. Make it apparent to those who are prepared to take action. For example,

Looking to make a purchase soon? I would be happy to assist you in getting started, so please DM me.

Wondering how much your house is worth? For a free estimate, click the link in my biography.

The best practice is to make your requests easy to understand, conversational, and natural. People simply need to be invited; they frequently want to connect.

Leaving Leads Unnoticed

You have a great opportunity when someone comments on your Facebook post or messages you on Instagram. However, a lot of agents never take the conversation off the platform, instead leaving those leads sitting in their inbox. Social media makes a lot of noise. Conversations diminish as people become preoccupied and forget things.

You can establish a mechanism for converting casual encounters into enduring relationships. For example:

Utilize a useful tool (such as a “First-Time Buyer Checklist”) to encourage people to sign up for your email list.

Offer to set up a brief phone conversation to address their inquiries.

Incorporate serious prospects into your CRM to enable regular follow-up.

Note: Though likes and direct messages are wonderful, they are not the source of income. Business is driven by turning those interactions into genuine relationships.

Ignoring Your Local Community

Real estate is more than just homes. It is also about schools, communities, and the way of life that goes along with them. However, many agents only focus on listings and neglect to highlight the community they work with. Your content becomes less reliable and more generic as a result.

That’s where you can celebrate your region by using your platform. Post about new eateries, seasonal events, or nearby companies. Tell others about hidden treasures, such as the park with the best walking trails or the finest coffee shop for working remotely. Being a community ambassador allows you to market the lifestyle rather than just real estate.

This increases credibility and positions you as the agent that people consider when they’re ready to relocate locally.

Being Inconsistent

Success on social media takes time, but being inconsistent will ensure that it never does. After posting for a week or two, many agents stop for months. When that occurs, your audience forgets about you, and you lose consistency and visibility.

You can create a posting schedule that you can follow. Consistency is more important than volume, even if you only publish two high-quality posts every week. To plan content in advance, use tools like Later, Buffer, or Meta’s integrated scheduler.

And keep in mind that posting isn’t the only aspect of consistency. It also involves interacting with your audience on a regular basis. Maintaining a consistent presence shows your credibility, professionalism, and commitment to your business.

Final Words

Social media is more than just a place to post pictures of lovely homes. It is a way to establish connections, show off your knowledge, and come across as the reliable expert you are. You can switch from being just another agent online to a respected, recognizable and approachable authority in your market by avoiding these mistakes.

The recipe to social media success is simple, be consistent, helpful, and human. By doing it, you can convert followers into customers and likes into leads.